The Co-Op zombie slaying Dead Island has reached a huge milestone.
Dead Island is a huge success story. It was a new IP that launched very late into the 7th generation of consoles and ended up being wildly successful. A great ad campaign bolstered by the haunting and sad CG trailer helped propel the title to millions of sales. As of today, Dead Island has sold over 5 million units.
“While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises,” says Klemens Kundratitz, CEO of Koch Media.
“We’re very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year,” adds Menno van der Bil, International Commercial Director, Koch Media. “The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver.”
Dead Island: Riptide is the next entry in the franchise and expands upon the original title. Dead Island is out now on PS3, Xbox 360 and PC. Dead Island: Riptide is out April 23 in North America and April 26 in Europe for PS3, Xbox 360 and PC.