Nintendo: No price cut for Wii U planned
Nintendo Wii U

Nintendo has released its presentation for its Third Quarter Financial Results where it has been revealed that no price cut for the Wii U is currently planned.

Yesterday Nintendo held their Financial Results reports where everything wasn’t so rosy. The company was forced to slash their projections for the Wii U and software sales by quite a bit. Ever since its launch, fans and analysts have been calling for a price cut to make the system more competitive against the PS3 and Xbox 360 as well with the next PlayStation and Xbox consoles that are highly believed to launch at the end of the year. Looks like Nintendo doesn’t plan to do this.

“With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear,” said Iwata.

“We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U.

For those who don’t remember, Nintendo was forced to drop the price of the 3DS in September 2011 by $70 due to low sales and the threat of the similarly priced PS Vita. Ever since the price cut the 3DS has been selling like hotcakes.

Nintendo recently held a special Nintendo Direct where they revealed several 1st party Wii U games for future release, but no mention of 3rd party games coming to the platform. For the next few months, the Wii U library will be quite dry. Hopefully Nintendo has a plan to incentivize gamers to pick up the system.

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